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After a decade of rumors and lies, Vanderpump was hit with a scandal that rocked pop culture to its core. It was reveal that two of the talent were having a 7 month affair behind everyones back. After such and explosive season, the next season's campaign would be all about picking up the pieces of everyone's relationships and friendships. fighting hard for Season 10 viewer retention, catch up and staying top of mind between seasons. The result was the biggest Bravo premiere in years with numbers reaching close to the season 10 finale.
CREATIVE PARTNERS: Bret McMichael, William Wofritcher, Tom Sutch, Janice Yung, Glen Richardson, King & Country, Radley
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BRAVOCON TEASE
Using unseen footage from a notorious season 10 photoshoot, a raw recording of the shows theme and salacious copy, we kicked off the Season 11 campaign with the SMASH!
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TRAILER
Amping up the audience with drama and conflict, reminding them that this season would not be a fresh start but a sequel the scandalous season before.
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TRAILER 2
Taking thing a little more lighthearted and fun, Vanderpump has always been fun at heart and while season 11 will be full of drama it will also is a party!
KEYART
With multple deliverables and platforms needing art we used broken glass as a practical element as well as a tool to help punch in on faces and help tell a story as well. Wardrobe was sexy but neutral so talent bounced well off the colors around them. We also chose a couch as a prop for some subtle homage to Friends.
TEASE
PROMOS
Early in the campaign we drove interest and excitement by using simple interview moments to help keep the fans engaged and PUMPED.
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The visual identity was grounded in a shattered glass look to help tell the story of the broken trust and relationships while also making full use of the prizms and color to play into the "beautiful disaster" that is Vanderpump Rules.
GRAPHICS
SUNDAY NIGHT FOOTBALL
Trying to break through the noise of sports is hard so we made a spot that tricked viewers in thinking the game was back. This spot was the most successful promo conversion in football NBCU had ever had.
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FANDOM SPOT
Instead of doing a traditional critic spot to drive viewership we focused more on the fans themselves with testimonials to fuel the FOMO.
CATCH UP CREATIVE
Getting new and lapsed viewers up to speed on 10 seasons of drama can be hard. From Every Episode Ever, to a 30 minute Special, to a breakdown even a child could understand, we made sure there was a way to catch up and CATCH ON to what the world was talking about
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SOCIAL, EVENTS & OUT OF HOME MARKETING
CONTACT
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