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A competition reality show that pits four weekly contestants against a series or challenges to win money, the only problem...one of them is trying to sabotage the game and steal the cash. The campaign leaned heavily into play along viewing, asking the question "can you spot a liar?"
CREATIVE PARTNERS: Veronica Cepero, Stan Rapaport, Tiffany Pilgrim, Lauren Wynter, Jared Cohen, Elle Nussbaum, Fresh Cut,
For our main launch spot we started with a challenge to the audience, pulling them in and leaving them wanting to see if their impressions are correct.
I AM NOT
THE SNAKE
Longform trailer giving the rules, the stakes and the rewards within tons of action and big epic visuals.
EXPLAINER
Fast paced drama and action, giving enough of the shows concept in 15 seconds without it be overwhelming.
TRUST NO ONE
Aiming to clearly show that Snake In The Grass is a competition reality we pulled standard visual elements audiences are familiar with (Host, competitors on a journey) into our snake world and posing a question as oppose to a statement.
KEYART
We pulled elements of the jungle and snakes together to blend easily into the location shot and action.
GRAPHIC SYSTEM
CONTACT
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