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Set generations before Superman, Krypton's marketing presented the interesting challenge of enticing audiences to watch a Superman show that had NO SUPERMAN. The campaign would rely heavily around the proposed mystery of Superman's ancestors and the promise of huge villains never seen in live action before.
CREATIVE PARTNERS: Jeff Blackman, Calvin Chu, Alex Terapan, Peter Gatto, Roybn Matters, AndCo, Art Machine, The Shop, Lussier
Made to pull in the DC Superman audience by giving the show creidbiby and authenticity to the comics and the lore of Superman as well as to inform and excite them with the new ideas and making of the show.
THE MAKING OF A LEGEND
SPECIAL
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SUPERBOWL TEASE
Conceptual spot used to tease the mythology and stakes of Krypton.
THE SYMBOL TEASE
Tapping into the iconography and pop culture relevance.
THE CAPE TEASE
Conceptual VFX spot teasing the stakes of the show.
BLOODLINE TEASE
Teasing in advance of any show footage showing that Krypton is what forged the lineage of Superman.
KEYART
Establishing the lore and mystery around the show while also visually showing the stakes and pressure our characters must overcome in saving the greatest hero ever.
![[TRAILER] | KRYPTON | SYFY](https://i.ytimg.com/vi/WKngcquJbFU/maxresdefault.jpg)
TEASER TRAILER
Long teaser touching on some of the main plot points but keeping the villain's and character identities hidden.
YOUNG ADULT TRAILER
Geared for the Riverdale/ Teen drama audience this focused more on the young characters and relationship drama.
HERO TRAILER
Brainiac, Adam Strange, House of El, Zod! This trailer set the stakes for the show and explained how its events could change the fate of Superman forever!
We sought to make the GFX feel large and epic like a DC film and using the curves and shapes of the iconic S logo in front of the fire and heat of the Krypton sun.
GRAPHIC SYSTEM
DISCOVERING KRYPTON
Behind the scenes look at the making of Krypton trying to show how much the comics and legendary makers helped to build this world.
Play Video
KRYPTON RECAP
A fun recap of the first half of the season told from the POV of a fan.
DECRYPTING KRYPTON
Weekly hosted recap show breaking down each episode along with the creation of a illustrative image for each.
CHARACTER PORTAIT IMAGERY
Character portraits done in various execuactions based on placements.
CONTACT
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