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Adapted from the graphic novels, the Deadly Class campaign pulled inspiration from 1980s punk, comic book textures and DIY teenage rebellion which is at the core of the show itself. The goal was to stay authentic to source material as well as the '80s era without things feeling too trendy or nostalgic. The millennial audience was a big target so social engagement highlighted by the young and diverse cast was crucial.
CREATIVE PARTNERS: Justin Grazioli, Whitney Shin, Peter Gatto, Robyn Matters, Budda Jones, Kittens, Art Machine
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JUST SAY NO
Turning the iconic '80s speech from Nancy Reagan into an anti-establishment battle cry...literally.
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RIPPED
FROM THE COMICS
Using comic animations to make a page-to-screen promo that played up the shows authenticity and faithfulness to the source material.
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COMICON TRAILER
Full trailer setting the stakes of the show, playing up the action and calling out the Russo Brothers' involvement to get the attention of the Marvel audience.
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RULE THE WORLD
Set to an iconic '80s song by Dramarama this promo worked to present the characters as heroic vigalantes out to help oppressed people as opposed to cold blooded killers.
KEYART
As with the overall visual system we stayed closed to the source material with pink as the main color and the dotted line accents while putting the young and noteable cast front and center.
TEEN DRAMA
PROMOS
Aiming to reach broad audiences we looked to also make creative that foucused more on the cast and the teen drama within the show.
![[TRAILER] | DEADLY CLASS | SYFY](https://i.ytimg.com/vi/Zn9n1pWLG0k/maxresdefault.jpg)
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Mirroring the comics, we used a wide palent of colors and bold text.
GRAPHICS
DEADLY ADVICE
Lana Condor had just broken out with To All The Boys I Have Ever Loved and established a massive fan following. We capitalized on this by making an advice video showing the fun contrast between Lana herself and her deadly character Saya.
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AFTER SCHOOL
Weekly Episode recaps with the cast and crew showing Behind the scenes as well as intraspective conversations with the cast as they hung out on set after hours.
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Using the voice and POV of a student going to King Dominion we created a vast amount of art and motion keeping with the DIY aesthetic of the era as well the current youth culture.
SOCIAL
CONTACT
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