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Channel Zero is a nightmare fueled anthology franchise with four strikingly different stories and looks. The campaign treated each iteration as it's own event as to not alienate anyone while also using subtle but noticeable elements to hook in and excite fans of the earlier stories.
CREATIVE PARTNERS: Ben Cochran, Calvin Chu, Peter Gatto, Kenneth Liew, Spencer Condon, Budda Jones
NIGHTMARE TEASES
Taking iconic elements from the each chapter we created our own conceptual nightmares to entice and intrigue the horror audience.
We shot practically with the terrifying "Toothchild" treating the footage in the moment with practical focus effects to enhance the dream nature of the creative.
We also made teases using full CG to push the creepy and unreal nature of the show.
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FRANCHISE KEYART
While each creative can live on its own, the goal was to also be able to bring them together using text, color and branding as if they could be a book series from the same author.
HERO TRAILERS
![[TRAILER] | CHANNEL ZERO | SYFY](https://i.ytimg.com/vi/z0t9pCnRW4o/maxresdefault.jpg)
GRAPHIC SYSTEMS
No-End House Rooms
A digital piece walking people through the No-End House as if they were there.
Bumpers
YouTube Bumpers meant to scare and make you say "what the f*ck was that?!"
Candel Cove TV Show
Compiling all the elements of the "kids show" from the series and adding in B Roll footage of make-up tests, we made a terrifying piece that randomly came on the air during other programing without warning and FREAKED VIEWERS OUT.
Episodic Social Imagery
Using different styles each season, we posted new images each week to tease the theme of the episode in one unnerving visual.
CONTACT
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